{"id":6409,"date":"2023-10-22T14:11:51","date_gmt":"2023-10-22T14:11:51","guid":{"rendered":"https:\/\/pogodba.net\/?p=6409"},"modified":"2023-10-22T14:21:13","modified_gmt":"2023-10-22T14:21:13","slug":"vplivnistvo-influencing","status":"publish","type":"post","link":"https:\/\/pogodba.net\/en\/vplivnistvo-influencing\/","title":{"rendered":"Vplivni\u0161tvo \/ \u00bbInfluencing\u00ab"},"content":{"rendered":"
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Vplivni\u0161tvo (ang. \u00bbinfluencing\u00ab), kot ga poznamo danes, je fenomen, ki je nastal v zadnjem desetletju zaradi vzpona dru\u017ebenih medijev in digitalne tehnologije. Gre za pojav, kjer posamezniki, znani kot vplivne\u017ei (ang. \u00bbinfluencers\u00ab), ustvarjajo vsebino na platformah, kot so Instagram, YouTube, TikTok, Twitter in drugih, ter s tem vplivajo na mnenja, navade in odlo\u010ditve svojih sledilcev. Vplivni\u0161tvo je postalo globalen pojav in ima globok vpliv na na\u010din, kako se potro\u0161niki odlo\u010dajo za nakup izdelkov, oblikujejo svoje poglede na svet ter se povezujejo s svojo ciljno skupino.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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POGODBA.NET<\/span><\/strong><\/a>\u00a0\u017ee dalj \u010dasa svetujemo \u0161tevilnim vplivne\u017eem pri ustanovitvi podjetij in uresni\u010devanju njihovih poslovnih interesov.<\/p>

Stopite v kontakt z nami preko spletnega obrazca<\/a>\u00a0<\/strong>ali nas kontaktirajte na telefonsko \u0161tevilko\u00a0041 358 888<\/a>\u00a0<\/strong>oziroma e-mail naslov\u00a0info@pogodba.net<\/a><\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"vplivni\u0161tvo_influencing_1\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Prvi vplivne\u017ei so bili blogerji in YouTuberji, ki so s svojimi mnenji, ocenami izdelkov ter osebnimi zgodbami pritegnili pozornost in sledilce. V za\u010detku so bili njihovi vplivi omejeni na dolo\u010dene ni\u0161e, kot so moda, lepota in tehnologija, vendar so kmalu pridobili \u0161ir\u0161o prepoznavnost.<\/p>

S hitrim razvojem mobilnih naprav in aplikacij za dru\u017eabna omre\u017eja se je vplivni\u0161tvo raz\u0161irilo na platforme, kot sta Instagram in Twitter. Svojo prepoznavnost so zgradili ljudje s talentom za vizualno izra\u017eanje, fotografijo in videoprodukcijo. Hitro so postali vplivne\u017ei v svojih specifi\u010dnih kategorijah, kot so potovanja, kulinarika, fitnes, umetnost in \u0161e ve\u010d.<\/p>

Vplivni\u0161tvo je tudi omogo\u010dilo manj znanim posameznikom, da izrazijo svoje mnenje, se pove\u017eejo s somi\u0161ljeniki in uveljavijo svoj glas v dru\u017ebi. \u0160tevilni vplivni\u0161ki projekti so tudi prispevali k ozave\u0161\u010danju o dru\u017ebenih in okoljskih vpra\u0161anjih.<\/p>

\u00a0<\/p>

PRAVNA UREDITEV VPLIVNI\u0160TVA<\/strong><\/p>

V Sloveniji tr\u017eenje vplivne\u017eev, t. i. vplivnostni marketing, \u0161e ni posebej urejeno. Edina dr\u017eava, ki je dejavnost vplivne\u017eev v Evropi sistemsko uredila, je Francija. Ta je vplivne\u017eem z zakonom prepovedala ustvarjanje pla\u010dljivih vsebin, ki promovirajo kozmeti\u010dne operacije, \u0161portne stave ali finan\u010dne izdelke, kot so kriptovalute. Pla\u010dljive vsebine morajo biti pravilno ozna\u010dene, sicer vplivne\u017eu in naro\u010dniku storitev grozi kazen do 300.000 evrov in do dveh let zapora, onemogo\u010dene pa so jim tudi nadaljnje objave na platformah.<\/p>

Vplivne\u017ei v Sloveniji bolj ali manj kot podjetniki posamezniki, redkeje v okviru manj\u0161ih marketin\u0161kih podjetjih, zdru\u017eujejo marketin\u0161ka, spletna, digitalna in prodajna znanja. Za njih v osnovi veljajo enaka pravila kot za ostala podjetja, ki svojo dejavnost ali produkte tr\u017eijo preko spletnih medijev.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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POGODBA.NET<\/span><\/strong><\/a>\u00a0\u017ee dalj \u010dasa svetujemo \u0161tevilnim vplivne\u017eem pri ustanovitvi podjetij in uresni\u010devanju njihovih poslovnih interesov.<\/p>

Stopite v kontakt z nami preko spletnega obrazca<\/a>\u00a0<\/strong>ali nas kontaktirajte na telefonsko \u0161tevilko\u00a0041 358 888<\/a>\u00a0<\/strong>oziroma e-mail naslov\u00a0info@pogodba.net<\/a><\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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KAKO LAHKO LEGALNO OPRAVLJAM DEJAVNOST VPLIVNE\u017dA?<\/strong><\/p>\n

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  1. Na SPOT to\u010dki (https:\/\/spot.gov.si\/sl\/portal-in-tocke-spot\/tocke-spot-in-notarji\/seznam-tock-spot-ajpes\/<\/a>) morate odpreti podjetje z medijsko dejavnostjo ali dejavnostjo obratovanja spletnih portalov.

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  2. Pod predpostavko, da ste si pred odprtjem podjetja zaradi zanimivih vsebin \u017ee ustvarili ob\u010dinstvo, se morate zavedati, da ste zaradi opravljanja dejavnosti dol\u017eni pla\u010devati prispevke za zdravstveno zavarovane, za pokojninsko in invalidsko zavarovanje, za zavarovanje za primer brezposelnosti ter za zavarovanje za star\u0161evsko varstvo.

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  3. Prav tako ste pri opravljanju dejavnosti od izdanih ra\u010dunov dol\u017eni odvesti davek na dodano vrednost, pla\u010dati akontacijo dohodnine (\u010de ste normiranec) in poskrbeti za dav\u010dno potrjevanje ra\u010dunov (\u010de poslujete z gotovino).

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  4. Veliko vplivne\u017eev se tekom poslovne poti odlo\u010di \u0161e za tr\u017eenje lastnih produktov, kar pomeni, da je potrebno pri poslovanju upo\u0161tevati tudi Zakon o trgovini (ZT-1), Zakon o varstvu potro\u0161nikov (ZVPot-2), Pravilnik o na\u010dinu ozna\u010devanja cen blaga, digitalnih vsebin in storitev ter objavi zni\u017eanja cene blaga itn.

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  5. Pri spletni prodaji je treba biti posebej pozoren na varstvo osebnih podatkov, bele\u017eenje dejavnosti uporabnika v marketin\u0161ke namene ter ustrezno spletno dokumentacijo. Vse to poleg ZT-1 in ZVPot-2 urejajo \u0161e Splo\u0161na uredba o varstvu osebnih podatkov (GDPR), Zakon o varstvu osebnih podatkov (ZVOP-2), Zakon o elektronskih komunikacijah (ZEKom-2).

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  6. Ves \u010das svojega poslovanja je potrebno s ponudniki izdelkov ali storitev, ki jih promovirate, potrebno sklepati pogodbe, za katere vsekakor priporo\u010damo, da jih sklenete v pisni obliki.

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  7. Vplivne\u017ei morajo biti tekom svojega delovanja pozorni tudi na spo\u0161tovanje intelektualne lastnine proizvajalcev in ostalih ustvarjalcev ter poskrbeti za ustrezno za\u0161\u010dito svoje intelektualne lastnine.

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    Za\u00a0sestavo Pogodbe o storitvah s ponudniki <\/strong>lahko izpolnite spletni obrazec<\/a> <\/strong>ali nas kontaktirate na telefonsko \u0161tevilko\u00a0<\/strong>041 358 888<\/strong><\/a>\u00a0oziroma preko e-mail naslova\u00a0info@pogodba.net<\/strong><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    TM, 2023<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Vplivni\u0161tvo (ang. \u00bbinfluencing\u00ab), kot ga poznamo danes, je fenomen, ki je nastal v zadnjem desetletju zaradi vzpona dru\u017ebenih medijev in digitalne tehnologije. Gre za pojav, kjer posamezniki, znani kot vplivne\u017ei (ang. \u00bbinfluencers\u00ab), ustvarjajo vsebino na platformah, kot so Instagram, YouTube, TikTok, Twitter in drugih, ter s tem vplivajo na mnenja, navade in odlo\u010ditve svojih sledilcev. […]<\/p>","protected":false},"author":1,"featured_media":6410,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[164,163,161,165,162,160,166,168,167,169],"class_list":["post-6409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vplivnistvo-influencing","tag-dejavnost-vplivneza","tag-influencer","tag-influencing","tag-kako-postanem-vplivnez","tag-vplivnez","tag-vplivnistvo","tag-zakon-o-avtorski-in-sorodnih-pravicah","tag-zakon-o-industrijski-lastnini","tag-zasp","tag-zil-1"],"yoast_head":"\nVplivni\u0161tvo \/ \u00bbInfluencing\u00ab - Pogodba.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pogodba.net\/en\/vplivnistvo-influencing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vplivni\u0161tvo \/ \u00bbInfluencing\u00ab - Pogodba.net\" \/>\n<meta property=\"og:description\" content=\"Vplivni\u0161tvo (ang. \u00bbinfluencing\u00ab), kot ga poznamo danes, je fenomen, ki je nastal v zadnjem desetletju zaradi vzpona dru\u017ebenih medijev in digitalne tehnologije. Gre za pojav, kjer posamezniki, znani kot vplivne\u017ei (ang. \u00bbinfluencers\u00ab), ustvarjajo vsebino na platformah, kot so Instagram, YouTube, TikTok, Twitter in drugih, ter s tem vplivajo na mnenja, navade in odlo\u010ditve svojih sledilcev. 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